Did you know that conventional toothpastes often come loaded with synthetic ingredients, leftover microplastics, and heavily polluting packaging? With over 20 billion toothpaste tubes discarded each year—each taking centuries to decompose—your daily routine has serious environmental impact.
What Makes Toothpaste “Natural”?
- Gentler, safer ingredients. Clean formulations avoid SLS, parabens, artificial flavors, PEGs, and GMOs. Before delivers silky smooth foam—and fresh breath—thanks to natural cocamidopropyl betaine and menthol oils, without harsh additives.
- Low abrasion, high repair. Harsh whitening agents can erode enamel over time. Instead, Before uses sodium bicarbonate, calcium carbonate, aloe, and nano-hydroxyapatite (n-HA)—ingredients that strengthen enamel while gently polishing.
- Formulated for results. Whether fluoride or fluoride-free (via n-HA), Before offers dentist-approved protection against cavities and enamel wear.
Kind to People, Kind to the Planet
- Eco-conscious design. Before is one of the first toothpaste brands to package in 100% recyclable, plant-based sugarcane tubes, reducing carbon footprint by about 50%.
- Vegan & cruelty-free—always. All formulas are Leaping Bunny certified with absolutely no animal testing.
- Purpose beyond profit. One percent of Before sales go toward environmental partnerships through their “Before Cares” initiative, reinforcing their mission of mindful self-care.
Performance Meets Aesthetic Pleasure
- Award-winning formulas. Before’s Whitening and Classic toothpastes were recognized by Women’s Health and Men’s Health in their 2023 awards—proof that beauty and results are not mutually exclusive.
- A taste you’ll look forward to. With flavors like SuperMint, Cinnamon Orange, and Lemon Coconut, brushing becomes a small daily indulgence.
Smart Oral Care, Still
While making the switch to a clean toothpaste is a great move, remember that the foundation of oral health hasn’t changed:
- Brush twice a day using a pea-sized dab.
- Use a soft-bristle brush.
- Floss daily and visit your dentist regularly.
- Let the fluoride (or n-HA) linger by not rinsing immediately after brushing.
Switching to a clean toothpaste like Before is a smart, feel-good choice—your mouth stays healthier, your environmental impact shrinks, and your daily routine gets a lift of luxury. It doesn’t just clean—it consciously cares for you and the planet.
Let me know if you’d like hints on choosing the right flavor or comparing fluoride vs. fluoride-free options!
No products in the cart.