In an time where clean beauty meets conscious stewardship, Rahua stands as a trailblazing force. Since its origin in 2008, this New York–based brand has fused ancient Amazonian plant rituals with modern clean formulas, creating transformative hair and body care that prioritizes performance, ethics, and planetary wellbeing.
Tradition with a Purpose
Founded by Vidal Sassoon-trained stylist Fabian Lliguin—a native Ecuadorian of Quechua descent—and fashion forecaster Anna Ayers, Rahua emerged when Fabian discovered the restorative power of rahua oil in the Amazon rainforest. This potent omega‑9–rich oil, traditionally harvested by indigenous Quechua–Shuar women, became the cornerstone ingredient in their mission to share nature’s secret for strong, shiny hair.
Clean, High-Performance Formulas
Rahua’s entire line is vegan, cruelty‑free, sulfate‑, paraben‑, silicone‑, and gluten‑free. It uses Symbiotic® rainforest-grown ingredients, where raw botanicals are sustainably wild-harvested and ethically sourced through fair partnerships with indigenous communities. These formulas deeply penetrate hair and scalp, delivering salon-quality results without compromise .
Rahua’s impact extends far beyond beauty aisles:
- Legally and financially safeguarded over 1.6 million acres of Amazon rainforest.
- Invested 30% of profits back into Amazonian conservation and indigenous empowerment in 2024 .
- Through EcoAgents, provides legal, educational, and advocacy support to tribal communities.
- Engages in carbon‑neutral production, Galapagos coastline clean-ups, plastic reduction, and refillable, recyclable packaging rahua.com.
Rahua isn’t just another “clean beauty” brand—it’s a full-circle ecosystem. Customers benefit from luxurious, efficacious products—and at the same time, their purchases support rainforest preservation, indigenous sovereignty, and global carbon balance. Every bottle is a part of a bigger story: of ancestral wisdom, ecological harmony, and a future where beauty truly gives back.
Experience the magic of the Amazon—where heritage, purity, and purpose unite in every Rahua formula, now offered on the GLW shop!
No products in the cart.