May Lindstrom’s journey into skincare began long before her brand’s official debut. As a child, she delighted in mashing wild plants and iron-rich clays into elaborate “potions”—a playful, earthy initiation into natural alchemy. Her own struggles with highly sensitive and reactive skin fueled years of deep exploration in plant-based formulations—first for herself, then for clients in need of healing through skincare.
In 2012, everything changed. On the very day her first child was born, May launched May Lindstrom Skin with her first retail partner—a moment so full that it forever intertwined her personal life with her professional mission.
Handcrafted, Fresh & Ethical
This is no ordinary skincare brand—it’s a celebration of ritual, therapeutic intent, and nature’s bounty. Every product is:
- Created in small, micro-batches in her in-house LA “kitchen-lab” with full visibility from seed to bottle.
- Stamped with a “born-on” label, marking freshness and transparency.
- Housed in Miron violet glass, prized for its ability to protect potent plant oils from degrading light and extend product longevity without preservatives.
- Formulated using only the finest environmentally-conscious, organic, biodynamic, and wild-crafted ingredients—never testing on animals, nor containing synthetics like parabens, silicones, or phthalates.
A Family-Powered, Values-Driven Vision
May’s brand remains 100% family-owned and independent, financially sustained solely through its community of clients—free from outside investors, and accountable only to a code of integrity and care.
Her husband, Robert Metcalf, brings hands-on support as COO—overseeing operations, finance, and legal—and together they’ve grown from solo beginnings to a team of “Care Bears,” 28 strong, dedicated to thoughtful, ritualistic packaging and personalized touchpoints.
Beauty in Ingredients & Ritual
May views herself as a “skin chef”, shaping skincare like a culinary art—with ingredients that delight the senses as much as they restore skin health. A standout example is Blue Tansy, a rare skin-soothing oil praised for its anti-inflammatory and emotional healing properties—making it a meditation for the skin.
Cult Favorites
Some of the most beloved products include:
- The Blue Cocoon — A moisturizing balm that melts into skin like silk.
- The Honey Mud — A luxurious enzyme and acid-based cleansing pudding.
- The Problem Solver — A warming corrective masque that transforms upon mixing.
May Lindstrom Skin is more than just beauty—it’s a sacred act of self-connection. It honors skin, soul, and the Earth through deliberate craftsmanship, radiant ingredients, and a story rich in authenticity. Whether you’re new to the brand or already a devoted fan, it’s an invitation to slow down, nourish deeply, and celebrate the romance of your own skin.
We are thrilled to now be carrying May Lindstrom on the GLW shop. Discover our curation now.
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