Tronque was born through founder Tanne’s struggle with her reproductive health. While recovering from surgery in 2019, she investigated her daily skincare regime. And was shocked to discover that her (mostly high end) products contained toxic ingredients proven to disrupt hormones and the human endocrine system.
So she set out to develop an alternative. The result is Tronque – clean skincare made from non-toxic, minimally processed, plant-based, organic ingredients, many native to New Zealand. ‘Against neck down neglect’ is the brand’s mission to create a habitual ritual of everyday luxe body care formulated specifically for the body.
Tronque says “every body is beautiful” – head to toe beauty is for everyone – celebrating the body in its beauty and imperfections. The brand balances elegance and edge, while being inclusive of age, skin types, ethnicities and genders (although skews female in terms of its target customer).
With a strategy to capture the attention of the ‘cool girl’, the Tronque brand targets the mid-high disposable income consumer who is educated and intentional when it comes to skincare. Who seeks formulations that are intelligent, plant-based and with the same levels of active ingredients as those in the most effective facial skincare regimes.
The packaging is designed to cut through a crowded luxury skincare category that is saturated with black and white brands with thick, sans serif wordmarks that get lost in a monochromatic sea on shelf. The design concept draws inspiration from the trunk and torso of the female form. The sophisticated, visceral blood red was chosen for making the brand ownable in the category and stands out in a sea of monochromatic brands.
We are thrilled to now be carrying Tronque on the GLW shop!
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So she set out to develop an alternative. The result is Tronque – clean skincare made from non-toxic, minimally processed, plant-based, organic ingredients, many native to New Zealand. ‘Against neck down neglect’ is the brand’s mission to create a habitual ritual of everyday luxe body care formulated specifically for the body.
Tronque says “every body is beautiful” – head to toe beauty is for everyone – celebrating the body in its beauty and imperfections. The brand balances elegance and edge, while being inclusive of age, skin types, ethnicities and genders (although skews female in terms of its target customer).
With a strategy to capture the attention of the ‘cool girl’, the Tronque brand targets the mid-high disposable income consumer who is educated and intentional when it comes to skincare. Who seeks formulations that are intelligent, plant-based and with the same levels of active ingredients as those in the most effective facial skincare regimes.
The packaging is designed to cut through a crowded luxury skincare category that is saturated with black and white brands with thick, sans serif wordmarks that get lost in a monochromatic sea on shelf. The design concept draws inspiration from the trunk and torso of the female form. The sophisticated, visceral blood red was chosen for making the brand ownable in the category and stands out in a sea of monochromatic brands.
We are thrilled to now be carrying Tronque on the GLW shop!