Sana Jardin is a socially conscious, luxury fragrance house. Their vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women. Sana Jardin is built on the principles of a circular economy – their alternative business model enables the women in their supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production. They believe that if they’re innovative about the way they use commercial waste, they can recycle it for the benefit of the women at the beginning of their supply chain and help them to flourish and thrive.
The problem is that female harvesters from the rural flower-growing region in Morocco, had limited access to work – just a few times a year, during the harvest. They also didn’t have opportunities for consistent employment due to their lack of skills training. In addition, 900 tonnes of natural and organic orange blossom waste by-product is created from the region.
Sana Jardin aims to address these problems through their Beyond Sustainability™ model (shown above), which empowers the floral harvesters with the skills and materials they need to increase their wages through commerce, not charity. The model is based on “flower recycling” within a circular economy and illustrates that luxury business can be used to drive social change. They offer business skills training to the local women so they can develop and sell their own range of products; candles and orange blossom water – all of which came from the waste of perfume production. They receive 100% of the proceeds.
Their aim is to give fragrance lovers the opportunity to be conscious consumers.
Sana Jardin believes that beauty products should be cruelty free. They are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of their brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.
All in all, we are thrilled to be carrying Sana Jardin fragrances on the GLW shop. Explore the collection now!
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