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Davids was founded with one vision…. create the highest quality premium natural oral care with a commitment to sustainability. In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the “natural” toothpaste he was using, and found that many of the ingredients being used were unhealthy.  After looking for a better alternative, and not happy with what was available, a “simple” idea of creating his own toothpaste was formed. This initial idea turned into a four-year obsession to develop the very best natural toothpaste possible and in 2015 Davids was launched. Through exhaustive research with industry experts, they were able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath.  While talking to ingredient suppliers, they also found that most toothpaste companies use a lot of imported ingredients in their “Made in USA” toothpaste, which led to our commitment to using premium USA origin ingredient in our effort to sustain American jobs. 

Today, their vision, research, development, and commitment to sustainability brings you Davids Premium oral care.

Premium Ingredients 

Most natural toothpaste is focused on removing the less healthy and artificial ingredients leaving you with a toothpaste that is lower performance. Davids is the first toothpaste that has cracked the code removing the toxic ingredients but replacing with naturally sourced & naturally derived ingredients that outperforms conventional toothpaste in lab tests and leaves your mouth feeling exceptionally clean and fresh.

What is natural toothpaste? 

The FDA has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling, so they have established these guidelines in our efforts to remain transparent in our definition of “natural”. Legacy Toothpaste brands commonly contain ingredients that many health-conscious consumers are actively looking to avoid. These legacy toothpaste products often contain artificial flavors, artificial preservatives, artificial colors, artificial sweeteners, and other synthetic ingredients. Instead of using a long list of artificial/synthetic ingredients, Davids uses ingredients that are Naturally Sourced and Naturally Derived.

The naturally sourced ingredients are minimally processed or altered after being sourced from nature. An example of this would be our natural mint flavoring. The mint plant is grown on farms, then harvested and natural oils extracted through a steam distillation process. Yes, this requires processing, but the final product is a premium natural mint oil minimally altered from how the oil is found in the mint leaves prior to processing. Another example of a naturally sourced ingredient is calcium carbonate, which is used as a micro abrasive to clean and polish teeth. Our calcium carbonate is primarily made up of natural limestone mined from the earth. Once the limestone is quarried, it is then crushed, screened, separated, milled, and pulverized. Calcium carbonate undergoes an additional process in which the limestone is further purified, so yes, processing is required, but the final product is a limestone material minimally altered from how the material is found in the earth prior to processing.

Other ingredients found in Davids are derived from nature but have gone through more extensive processing to create a higher level of safety or efficacy and have been modified from their original state.  An example of this would be xylitol.  In order for us to avoid the use of artificial sweeteners like saccharine, they use xylitol which is made from birch trees. The birch tree fibers undergo advanced processing which creates a final product of crystalline birch xylitol which looks like sugar (altered from its original state) but is commonly classified as a natural sweetener.   Other ingredients found in Davids that are Naturally Derived include Sodium Bicarbonate (Baking Soda) and Sodium Cocoyl Glutamate (Coconut Derived), and others.


Shop Davids toothpaste now on the shop.

Emma started her journey after graduating from Fashion Marketing and then Public Relations. After working for a few fashion companies, Emma met Katherine in 2018 after collaborating with her. Emma is now the COO and manages the day-to-day operations and marketing communications of KGMTL and Girls Living Well. Emma is a handbag feen and avid reader.

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