A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the RMS Beauty. A master makeup artist for over 30 years, her lightbulb moment was realising that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. As a professional makeup artist, it was important to Rose-Marie that RMS products were not only safe to use, but could also be beautiful and long-lasting on a photo shoot, a runway show, and, of course, everyday.
RMS meticulously sources active clean ingredients that nourish the skin while enhancing one’s natural beauty. The result? Refined, well-edited makeup and skincare essentials that can be used in a myriad of ways. Think of RMS products as effortless solutions to make your day easier.
All RMS products are formulated using raw, food grade, organic, wildcrafted, and natural ingredients. They are also in constant pursuit of new technologies to set the bar even higher to provide even greater efficacy, innovation, and overall wellness. You should feel free to trust your beauty products, so RMS products are free of: parabens, gluten, synthetic fragrances, GMOs, sulphate, phthalates, talc. And they would never test on animals.
We are excited to be carrying a wide range of RMS products on the GLW shop!
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