In case you missed the memo, I am super into serums, a main step of my daily skincare routine. Whenever people ask me, “If you had to pick one beauty product to use for the rest of your life, what would it be?” – I instantly respond… VITAMIN C SERUM! Serums in general are made up of small molecules that can penetrate deeply into the skin and deliver a high concentration of active ingredients… But what is it that makes Vitamin C stand out from the rest? It does it all and delivers what most people are trying to achieve with their skin.